Augmented reality (AR) enables interactive, immersive environments where real-world objects are overlaid by digital content based on the multimodal sensory events including visual, auditory, haptic and external Internet of Things (IoT) sensor data.
AR
Cloud is the term for technology that enables the delivery of user-centric
contextual digital content augmented over physical objects on devices like
phones, headsets, or head-mounted display (HMD). It takes advantage of existing
digital and connectivity technologies such as 5G telecommunication services,
mobile technologies, etc.
AR cloud provides an abstracted medium for physical spaces,
objects, and humans where digital content and experiences can be tailored for
every user. The seamless and ubiquitous delivery of relevant information
overlaid on such an abstraction layer will enable consumers to make
well-informed decisions for shopping and navigation, among other use cases.
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While dedicated AR solutions for engineering, manufacturing, and
healthcare industries are widely adopted, AR experiences for the wider consumer
user base are not yet available at scale.
Pokemon Go was one of the first massive experiences of contact
with augmented reality technology that the world had experienced. Beyond the
Pokemon Go´s madness, this showed what the interaction with the internet of
things might look like in the near future.
The main challenges in AR adoption are meeting user expectations
of an immersive experience, justifying device and implementation costs,
overcoming difficulties in content creation, sharing content to multiple users
in real-time, technical maturity and features within AR devices. With the
current global pandemic impacting the way people live, communicate and conduct
business, digital applications and services are seeing significant adoption.
The ability of AR Cloud to share experiences in the virtual world will lead to
collaborative engagement opportunities across healthcare, construction and
design, manufacturing, gaming and many others.
The AR cloud will transition people away from using an internet
browser to search for information to using an AR browser to search for
information visually. It’s like googling the world by just looking at it. The
information to be searched will be in the current context. For example, in the
travel industry, AR Cloud-enabled apps, or WebAR, can provide multi-user
engagement experiences during the exploration of historical places or new sites
and locations.
Key Market Players
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