The global hybrid printing market size was valued at USD 5.5 billion in 2023 and is estimated to reach USD 10.2 billion by 2028, registering a CAGR of 13.2% during the forecast period.
The growth of the market
is driven by increasing demand for short-run printing, the proliferation of
high-quality printing in packaging and labeling applications, and the growing
adoption of personalized printing material.
UV Inkjet Printing
segment to hold larger market share during the forecast period.
UV inkjet printing
produces high-quality prints with precise details and vivid colors. This is
because the UV light instantaneously dries the ink, preventing it from
spreading or smearing. Fast printing techniques like UV inkjet printing can aid
in cutting down on manufacturing costs and time. This is crucial for businesses
that need to print numerous products fast.
Many substrates,
including paper, plastic, metal, and glass, are suitable for UV inkjet
printing. This makes it a flexible printing method that may be applied to
various products. Prints made with UV inkjet technology are robust and scratch-
and fade-resistant. Therefore, UV inkjet printing is highly adopted for
products that are handled frequently or exposed to the environment. UV inkjet
printing is also used in various other applications, such as textiles, wood,
and glass printing.
Paper substrate segment
account for the largest share of the hybrid printing market for during the
forecast period
Hybrid printing on
paper-based substrates is widely used in packaging applications, including
folding cartons, corrugated boxes, bags, and pouches. It allows to create
attractive and informative packaging designs, product branding, and label
printing for various industries such as food & beverage, cosmetic,
pharmaceutical, and consumer goods. Hybrid printing enables the production of
high-quality marketing and promotional materials on paper substrates.
This includes brochures,
catalogs, flyers, direct mailers, and posters. The combination of digital and
analog printing technologies allows for eye-catching graphics, personalized
messages, and variable data, enhancing the effectiveness of marketing campaigns.
Hybrid printing on paper-based substrates is utilized in security printing
applications, such as banknotes, passports, identity cards, and secure
documents. The combination of analog and digital printing techniques allows for
intricate designs, complex security features, and variable data, ensuring the
integrity and authenticity of printed materials.
Packaging printing
segment to exhibit the largest share in terms of hybrid printing market during
the forecast period
Packaging printing is
making significant contributions to the pharmaceutical industry in various
aspects. It aids in compliance by printing essential drug information to meet
regulations. Additionally, they enhance security by incorporating features that
deter counterfeiting, such as holograms and microprinting. Moreover, packaging
printing supports branding through eye-catching graphics and colors, providing
consumers with crucial product information and marketing messages.
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Leading pharmaceutical
companies utilize packaging printing to create interactive features such as
clear & personalized labels, enhanced security, and sustainable solutions
for their medications. Several leading pharmaceutical companies, such as Pfizer
(US), Novartis (Switzerland), Sanofi (France), AbbVie (US), and Johnson &
Johnson (US), are utilizing hybrid printing, which combines digital and analog
methods to create personalized, eco-friendly, and secure packaging for their
drugs.
Hybrid Printing market
in Asia Pacific estimated to grow at the fastest rate during the forecast
period.
The cosmetic industry in
the Asia Pacific region is growing due to the rise in the number of working
women, increased spending of masses on cosmetic products, and an increase in
the young population in the region. This industry is expected to contribute significantly
to the growth of the market. Increasing population, improving standards of
living, increasing self-care awareness, and rising e-commerce activities have
led to increased demand for cosmetic products in this region.
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