The
virtual reality market is expected to grow from USD 7.9 billion in
2018 to USD 44.7 billion by 2024, at a CAGR of 33.47% during the forecast
period. The penetration of HMDs in the gaming and entertainment sector, huge
investments in VR market, advancement of technology and growing digitization,
and availability of affordable VR devices are the major factors fueling the
growth of the overall market.
Gesture-tracking devices to grow at
highest CAGR during forecast period.
Gesture-tracking
devices are used as input devices for VR systems. These tracking devices track
the user’s movements and enable the user to interact with the virtual
environment. Gesture-tracking devices include data gloves, treadmills, and
controllers to facilitate gesture and action tracking in VR applications. The
use of gesture-tracking devices in gaming and entertainment and healthcare
applications will play a crucial role to boost their growth in the VR market.
In
the retail sector, virtual reality technology is used in virtual fashion stores
for designing virtual avatars for the selection of clothes or accessories,
fashion shows, and so on. Virtual environments are used in many applications of
marketing as they are helpful in demonstrating and displaying product- and
business-related information and creating awareness among potential buyers.
Virtual reality can show a 360° view of a product or device (online or at the
point of business), by which a potential customer gets a better insight. In
online shopping, items such as apparels, jewelry, spectacle frames, and others
can be viewed closely by zooming in and out. On a few websites, a user can even
virtually try the outfit. Increased use of VR technology will help drive the
retail and ecommerce VR market.
North America to account for significant
share in virtual reality market during forecast period
North
America, being a developed and technologically advanced region, is likely to be
one of the key contributors to the overall virtual reality market growth during
the forecast period. North America, being technologically advanced and
developed, is a leading market for cutting-edge technologies that are used in
display devices. The use of VR in various applications, especially in consumer
electronics, is helping the growth of the VR market. Applications such as
aerospace & defense, healthcare, consumer, and commercial are utilizing VR
technologies for further advancements. The US has many global players featuring
VR products and solutions. This helps North America stand out as one of the
major regions in the global VR market.
Sony
(Japan), Samsung Electronics (South Korea), Google (US), Microsoft (US), HTC
(Taiwan), Oculus (US), Eon Reality (US), Vuzix (US), CyberGlove Systems (US),
and Leap Motion (US) are among the few key companies in the virtual reality
market.
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