Infrared
imaging is a technology that allows users to capture invisible infrared images
and convert them into visible images. Security and surveillance, and monitoring
and inspection are the major applications of infrared imaging products. The infrared
imaging market is expected
to be valued at USD 7.30 Billion by 2023, growing at a CAGR of 7.18% between
2018 and 2023. Growing demand for infrared imaging products from the emerging
countries of APAC is one of the major factors fueling the growth of the
infrared imaging market.
The
major players in the infrared imaging market have primarily adopted the
strategy of product launches to strengthen their product portfolio and expand
the reach of their offerings to new clients. In 2018, FLIR Systems (US)
announced the availability of a high-resolution Thermal Vision Automotive
Development Kit (ADK) featuring the high-performance FLIR Boson thermal camera
for automakers, tier 1 automotive parts suppliers, and innovators of advanced
driver assistance systems (ADAS). In 2017, Axis Communications (Sweden) also
launched AXIS P1280-E thermal network camera, an indoor/outdoor thermal camera
with a resolution of 208×156 and a field of view of 35°.
FLIR
Systems (US) and Fluke (US) are 2 of the key players in the infrared imaging
market. FLIR Systems is engaged in designing, developing, marketing, and
distributing technologies that are used to enhance user perception and
awareness. Thermal and visible light imaging systems, locator systems, threat
detection systems, and measurement and diagnostic systems are some of the
products offered by the company. With these products, FLIR Systems caters to
its customers from varied verticals, such as military and defense,
construction, energy and utilities, transportation, and industrial
manufacturing. The company has a strong infrared imaging product portfolio,
which it is further trying to enhance by launching products. Besides the
product launch strategy, the company focuses on other strategies such as
contracts, collaborations, and acquisitions to strengthen its presence in the
infrared imaging market.
Fluke
is a well-known and trusted company in the infrared imaging market. The
company’s brand has good reputation in the market for ruggedness, ease of use,
safety, and quality. Fluke’s product portfolio consists of various industrial
testing equipment used by technicians, engineers, metrologists, medical device
manufacturers, and computer network professionals, among others. The company
has a strong infrared imaging product portfolio consisting of over 30 products.
Fluke emphasizes on the product launch strategy for further strengthening its
grip on the infrared imaging market.
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