The display market is projected to reach USD 187.8 billion by 2028 from USD 157.8 billion in 2023 at a CAGR of 3.5% during the forecast period. Surging adoption of OLED displays in various applications, increasing demand for displays in automotive and healthcare industries, and increasing use of LED displays for video walls, TVs, and digital signage applications are some of the major factors driving the market growth.
The major companies
in the display market with a significant global presence include Samsung
Electronics Co., Ltd. (South Korea), BOE Technology Group Co., Ltd. (China), LG
Display Co., Ltd. (South Korea), AUO Corporation (Taiwan), and Innolux
Corporation (Taiwan). These players have adopted various organic and inorganic
growth strategies such as product launches and developments, partnerships,
collaborations, acquisitions, and joint ventures to expand their presence
globally and increase their share in the display market.
Samsung Electronics Co.,
Ltd. is
a leading manufacturer and provider of display panels globally. The company’s
display products are ideal for a wide range of applications, including
smartphones, tablets, laptops, television sets, and automotive displays.
Samsung has established a brand reputation and a widespread network of
distributors and channel partners across the world. The company is renowned for
advanced and innovative display technologies, such as OLED and QD-OLED
displays, backed by the company’s high R&D expenditure, which highlights
its strong focus on product innovation. Samsung also has strong geographic
footprint, with the US, South Korea, Europe, Asia & Africa, and China
contributing significantly to its revenue.
BOE Technology Group
Co., Ltd.
adopts both organic growth strategies, such as product launches, and inorganic
growth strategies, such as collaborations and partnerships, to strengthen its
position in the display market. For instance, in May 2022, BOE launched
high-end LCD technology solutions, ADS pro, and f-OLED which is a high-end
flexible OLED technology solution. However, the company also focuses on
inorganic growth strategies, for instance, in February 2023 BOE collaborated
with HONOR to launch HONOR’s Magic5 series and Magic Vs series which is
empowered by BOE’s power efficient OLED solution. Moreover, BOE has also
increased its investment in research and development activities, which will
drive product innovation and the launch of new and effective display solutions.
LG Display Co. Ltd. focuses on product
launches, partnerships and collaborations to strengthen its position in the
display market. The company drives product advancements and technological
innovations by prioritizing substantial investment in research and development
activities. In January 2023 company launched 3rd generation OLED TV display
integrated with META technology and automotive displays utilizing its OLED and LTPS LCD, which uses
two organic light emitting layers to offer greater brightness and durability
than single-layered OLED. In recent years, the company has formed several
collaborations and partnerships to expand its reach and capabilities, leverage
the expertise of other industry players, and develop innovative solutions that
address evolving market demands. LG Display Co., Ltd. fosters product
innovation by spending extensively on R&D activities, through which it has
been able to produce displays that are thinner, lighter, and provides better
image quality.
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AUO Corporation focuses on both organic
growth strategies, such as product launches, and inorganic growth strategies,
such as collaborations and partnerships, to strengthen its position in the
display market. For instance, in January 2023, the company showcased its new
Micro-LED automotive display, and in May 2022, it launched the world’s first
34-inch AmLED curved gaming display panel with a 21:9 widescreen and a 165Hz
ultra-high refresh rate. Similarly, in May 2022, the company collaborated with
NVIDIA and ASUS ROG to release 24.1-inch ROG Swift 500Hz Esports monitor, which
features the world's highest refresh rate panel, and, in June 2021, AUO
Corporation partnered with Acer to launch its AmLED technology in Acer’s
Predator Helios 500.
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