According to
the new market research report "Wearable
Payment Device Market with COVID-19 Impact, by Device Type (Smart Watches,
Fitness Trackers), Technology (NFC, RFID), Sales Channel, Application
(Retail/Grocery Stores, Restaurants, Entertainment Centers), and Geography -
Global Forecast to 2026", The global wearable payment device market size is projected to
grow from USD 43.0 billion in 2021 to USD 82.0 billion by 2026; it is expected
to grow at a CAGR of 13.6% from 2021 to 2026. The growth of the wearable
payment device market is majorly driven by surge in the adoption of contactless
cards and wearable devices due to the COVID-19 situation, emerging demand for
contactless payment for secure and safer payment transactions, and the growing
adoption of NFC technology.
NFC
technology accounted for the larger size of the wearable payment device market
in 2020.
Near field
communications (NFC) technology accounted for the largest market in 2020. Most
of the wearable devices in the market today, are integrated with NFC technology
to facilitate contactless payments. When the wearable payment device and the
reader contact each other, the NFC chips exchange encrypted data to complete
payment. The process creates a lightning-fast checkout flow, which is both
convenient and one of the most secure payment methods. Because of this,
NFC-driven payments, such as Apple Pay, Google pay, LifeLock Wallet, MasterCard
PayPass, Visa payWave, among others, are becoming the fastest-preferred consumer
payment methods.
Retail and
grocery stores application is expected to hold the largest size of the wearable
payment device market in 2020.
Retail and grocery stores
is expected hold the largest share in the wearable payment device market during
the forecast period. Retail and grocery stores are most frequently visited by
consumers as compared to the other outlets. With the ongoing COVID-19 pandemic,
consumers are increasingly veering away from handling cash due to the fear of
spreading the disease. Credit cards are a good alternative but they require one
to physically touch other devices, hence, people are increasingly gravitating
toward contactless payment solutions such as mobile payments (Apple Pay,
Samsung Pay) or tap-and-go solutions. According to a new National Retail
Federation survey, 67% of retailer respondents accept some form of no-touch
payment in 2020. Moreover, with the increase in the adoption of contactless
payment services, the use of wearable payment devices to facilitate contactless
payments is also expected to rise. Thus, the market for retail and grocery
stores is expected to grow at the highest rate during the forecast period.
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APAC is
projected to be the largest market for wearable payment device from 2021 to
2026.
APAC accounted for
the largest share of the wearable payment device market in 2020. The region
holds many highly populated countries, which account for the high adoption rate
of consumer electronics. Wearable device manufacturers are continuously innovating
their wearable devices to attain a competitive advantage. Several manufacturers
have integrated NFC technology into their wearable devices to enable payment
functionalities. Also, increasing per capita income in developing countries in
the region as well as improving the standard of living have led to the growing
demand for wearable devices and the rising popularity of contactless payment.
Besides, the wearable payment device market in APAC is moderately impacted by
the COVID-19 pandemic. Apart from the negative impact of the ongoing pandemic,
it has also resulted in a positive spin. The ongoing COVID-19 pandemic has
accelerated the rise of the digital economy, particularly contactless payments.
Apple Inc. (US)
Samsung Electronics Co., Ltd. (South Korea), Fitbit Inc. (US), Garmin AB
(Switzerland), Xiaomi Corporation
(China) , Google LLC (US), Tappy Technologies Ltd. (US), Barclays PLC (UK),
VISA Inc. (US), PayPal Holding Inc. (US), and Mastercard, Inc. (US) are some of
the major players in wearable payment device market.
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