A power distribution
unit (PDU) is a device fitted with multiple outputs designed to distribute
electric power, especially to racks of computers and networking equipment
located within a datacenter. The advanced version of a PDU is considered as an
intelligent PDU, which provides real-time power distribution information; this
helps in controlling, monitoring, and troubleshooting any issue pertaining to
power management. Intelligent PDUs are widely used in datacenters as the number
of connected devices in datacenters is high. The intelligent PDU
market is likely
to reach USD 2.01 Billion by 2023, at a CAGR of 8.4% between 2017 and 2023. The
increasing demand for high-power capacities in high-power density environments
is one of the major factors boosting the growth of the intelligent PDU market.
Cyber Power Systems
(US), Raritan (US), Schneider Electric (France), Vertiv (US), and Eaton
(Ireland) are some of the leading players in the intelligent PDU market.
Product launches and developments, agreements, expansions, collaborations,
partnerships, and acquisitions were the key strategies adopted by these players
to gain a competitive edge in the market.
APC ranked first in
the intelligent PDU market. It operates as a subsidiary of Schneider Electric
(France). The company manufactures and provides a wide range of intelligent PDU
products and related accessories. It has a strong brand image because of its
innovative approach, technological excellence, high sustainability, and
high-quality products. The company also has a strong geographical presence. The
solutions offered by APC are classified into-business solutions, home
solutions, and government & education solutions. It has formed alliances
with several leading companies such as Cisco, Nutanix, NetApp, VMware, Hewlett
Packard Enterprise, Intel, IBM, Microsoft, and Dell EMC. It offers intelligent
PDUs with various features, including racks, power management equipment,
cooling equipment, datacenter modules, security and environmental monitoring,
software, and power distribution units.
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Cyber Power Systems
ranked second in the intelligent PDU market. The company has a strategically
balanced portfolio and a strong geographical presence. The company has a wide
range of commercial, government, corporate, and other customers. The company
has adopted various distribution channels, including authorized distributors,
value-added resellers, system integrators, managed service providers, and
online retail, to sell its PDUs. It has also won the Best UPS and power conditioning
vendor award for 3 years consecutively. The company has adopted product
launches and developments and agreements as its key growth strategies to grow
in the market. For instance, in March 2017, the company launched a new
metered-by-outlet PDU. This product launch has helped it strengthen its product
portfolio.
Other companies
involved in the development of intelligent PDUs include ABB (US), Black Box
(US), Cisco Systems (US), Enlogic (US), Geist (US), Hewlett Packard Enterprise
(US), Leviton (US), Rittal (Germany), Siemon (US), and Tripp Lite (US).
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