The sports
technology market was valued at USD 8.9 billion in 2018 and is projected to reach USD 31.1
billion by 2024; it is expected to grow at a CAGR of 20.63% during the forecast
period. The market growth can be attributed significant improvement in audience
engagement, growing demand for data-driven decisions and operations, and
increasing sports events, online and offline.
Leading
players in the sports technology market includes IBM (US), Ericsson (Sweden),
Cisco (US), Fujitsu (Japan), SAP (Germany), Oracle (US), NEC (Japan), LG (South
Korea), Sharp (Japan), Samsung (South Korea), Fitbit (US), Apple (US), Garmin
(US), Sony (Japan), Panasonic (Japan), Modern Times Group (Sweden), Activision
Blizzard (US), Tencent (China), and CJ Corporation (South Korea).
IBM was a leader in
2 of the segments: smart stadium and sports analytics. IBM focuses on organic
growth by continuously expanding its product capabilities. The company holds
expertise in big data and analytics technologies, which helps its customers in
leveraging the huge amount of data generated from network elements and internet
devices. With ample resources and expertise, IBM was a leading player in the
smart stadium and sports analytics markets.
Modern Times Group
(MTG) is the leader in esports business. It is an international digital
entertainment company. In November 2015, MTG acquired DreamHack (Sweden) for
USD 28 million. Also in July 2015, the company had acquired 74% share in Turtle
Entertainment (Germany), the owner of the ESL brand, for USD 87 million to
strengthen its esports business. MTG focuses on partnering with global brands
and event organizing companies. The company strives aligning with the latest
market trends by organizing major esports events. For instance, in February
2018, ESL, the brand acquired by MTG, organized IEM Katowice tournament,
featuring Dota 2 tournament, CS: GO tournament, StarCraft II tournament, and
Heroes of the Storm tournament.
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Apple is one of the
most innovative companies, which designs and develops hardware, application
software, and services for different consumer electronics products. Apple was
market leader in sports wearables market. In the digital signage market,
Samsung was the leading player. In June 2018, Apple updated the Apple watch
with watchOS5. The company introduced new activity and communications features
such as auto workout detection, Wi-Fi, and cellular connectivity. The company
provides sports technology solutions through Samsung Display solutions. In the
camera market, Sony was the leading player. Sony has a strong brand image
worldwide, especially for electronic products and is also working on AI technologies
to bring new capabilities to its electronics products. In May 2016, Sony
(Japan) invested in Cogitai, an American start-up that specializes in AI. The
company focuses on developing novel AI technologies using deep reinforcement
learning with prediction technology in collaboration with Cogitai.
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