Leading Players in the Document Camera Market

 

Document cameras, also known as visualizers, are real-time image capturing devices designed for displaying an object to a large audience. These devices can magnify and project images of any object, including 3D objects, transparencies, and even persons. The document camera market is expected to grow from USD 370 million in 2020 to USD 545 million by 2025; it is expected to grow at a CAGR of 8.1% during the forecast period. Education sector, and corporate sector are the key end users, which dominate the document camera market and also contribute significantly to its growth.

Major players in the document camera market have primarily adopted product launch strategy to strengthen their position in the market.

AVer Information (Taiwan) and ELMO Company (Japan) are among the major players in the document camera market. AVer Information is a well-known player in the document camera market. Strong brand name and broad product portfolio are 2 key factors for the leading position of AVer Information in the document camera market. The company has won several awards for its document cameras. For instance, in October 2019, it announced that Japan’s world-renowned Good Design Award had selected the AVerVision M15W mechanical arm wireless visualizer as an award winner. Apart from the strong brand name and product portfolio, the company also has strong R&D capabilities. Nearly 30% of its workforce is engaged in R&D activities; in recent years, it has launched several new products.

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ELMO Company is another well-known player in the document camera market and has over 30 years of experience and expertise in the field of document cameras. The company has a wide document camera product portfolio comprising both wired and wireless solutions, and it is further enhancing its product portfolio by adopting the product launch strategy. Its strong global presence is another strength that has helped it attain a prominent position in the document camera market.

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