The display market size is projected to reach USD 187.8 billion by 2028 from USD 157.8 billion in 2023 at a CAGR of 3.5% during the forecast period. Surging adoption of OLED displays in various applications, increasing demand for displays in the automotive and healthcare industries, increasing use of LED displays video walls, TVs, and digital signage applications, and growing popularity of interactive displays are some of the major factors driving the market growth globally.
Driver: Increasing use
of LED displays for video walls, TVs, and digital signage applications
LED technology uses
light emitting diodes to create lighting solutions, displays, and other
applications. The technology is used in a wide range of applications, such as
smartphones, TVs, video walls, and digital signage. LED displays have become
one of the most used display technologies used across various applications and
holds a significant share of the market compared to other technologies. While
the LED display industry has matured in recent years, there has been a lack of
innovation. However, one recent breakthrough has been the miniaturization of
the components required to build an LED screen. This development has enabled
LED screens to become incredibly thin and expand to enormous sizes, making them
suitable for use on any surface, both indoors and outdoors. Technological
advancements, such as improved resolution, increased brightness capabilities,
product versatility, and the emergence of durable surface LEDs and micro-LEDs
have also contributed to the increase in LED applications, driving the growth
of market.
Restraint: Decline in
demand for displays in retail sector due to drastic shift toward online
advertisement and shopping
The global electronic
commerce industry has experienced tremendous growth in recent years, with
millions of people engaging in online shopping. Despite initial concerns about
security, consumers are increasingly comfortable buying products online due to
faster delivery, easy return policies, and free shipping offered by many
e-commerce sites. This trend has had a significant impact on the retail sector,
with brick-and-mortar stores experiencing a decline in business due to
accelerating online sales.
Digital advertising
offers more sophisticated and personalized options for reaching multi-device,
multi-channel consumers who spend more time online than before. As a result,
the demand for displays in commercial and retail settings has significantly
decreased as businesses shift their advertising focus toward online channels.
Opportunity: Micro-LED
and mini-LED technologies to carve out new growth avenues for display market
Micro-LED and Mini-LED
technologies are expected to create new opportunities for the display market.
Both technologies are designed to provide better picture quality, higher
brightness, and greater energy efficiency than existing display technologies
such as LCD and OLED. Micro-LED technology can be used for a wide range of
applications, such as televisions, smartphones, and wearables.
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Micro-LED displays are a
next-generation technology that utilizes small, self-emitting LEDs that are
less than 100 micrometers in size. Compared to conventional display
technologies, they offer several benefits such as improved color accuracy,
higher contrast, and faster response times. Additionally, micro-LED displays
are more power-efficient and can be used in various applications, including
smartphones, laptops, AR/VR devices, and large digital signage. These
advantages make micro-LED displays a promising technology, with the potential
to revolutionize the display industry.
Challenge: High costs
associated with new display technology-based products
In recent years, the
display market has been greatly impacted by the consistently decreasing prices
of LCD panels. Although there are newer technologies such as micro-LED and
quantum dot displays that are more expensive compared to established
technologies like LED-LCD. Currently, the prices of LCD panels are lower than
OLED panels, which is a result of increased demand for OLED displays from
smartphones, smart wearables, and TV manufacturers. Typically, when a new
technology is introduced, manufacturers charge a premium, which pushes prices
upward and can limit the growth of that market. This, ultimately, has an
adverse impact on the overall market.
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